Upasana Taku, the co-founder of MobiKwik, is one of India’s most successful fintech entrepreneurs.
Her journey from an engineer to a leader in the digital payments industry is filled with valuable insights on money, business, and financial knowledge.
She defied the odds in a male-dominated industry and proved that with the right mindset, financial intelligence, and business acumen, success is inevitable.
1. Solve a Real Problem, Money Will Follow
Before starting MobiKwik, Upasana and her co-founder noticed that India lacked an efficient digital wallet system. They created MobiKwik to make online transactions easier and safer.
Lesson: If your business solves a real problem, success and financial rewards will naturally follow. Always focus on value creation.
2. Financial Independence is Power
Upasana Taku strongly believes that financial independence is crucial, especially for women. It allows people to make bold decisions without relying on others.
Lesson: No matter your background, strive for financial independence. Learn to manage your money, invest wisely, and build a secure future.
3. Be Fearless in Business and Finance
Starting a fintech company in India was a huge challenge, but Upasana Taku didn’t let fear stop her. She believed in her vision and took calculated risks.
Lesson: Whether in business or investments, fear should not control your decisions. Take risks, but always back them with research and strategy.
4. Digital and Financial Literacy is the Future
MobiKwik promotes digital payments, making financial transactions easier for millions. Upasana Taku always emphasizes the importance of financial literacy in today’s digital world.
Lesson: Understanding finance and digital tools can make managing money easier and more effective. Keep yourself updated on financial trends and digital advancements.
5. Persistence is More Important Than Perfection
MobiKwik faced tough competition from giants like Paytm and Google Pay, but Upasana didn’t quit. She continued improving the product and stayed focused on long-term goals.
Lesson: In business and finance, consistency is key. Even if you face setbacks, keep learning and improving. Success comes to those who persist.
6. Your Network is Your Net Worth
Upasana Taku leveraged her network of investors, mentors, and industry experts to scale MobiKwik. She believes strong connections open doors to business and financial opportunities.
Lesson: Build meaningful relationships with people who can guide and support your financial and business journey.
7. Cash Flow Management is Critical for Success
MobiKwik ensures smooth cash flow to operate efficiently. Upasana Taku always emphasizes that managing cash flow well is the key to a stable business.
Lesson: Whether running a business or managing personal finance, always monitor your cash flow. Spend wisely, save smartly, and invest for growth.
8. Learn to Adapt to Market Changes
The fintech industry changes rapidly, and Upasana Taku has continuously adapted MobiKwik to meet new demands, such as offering BNPL (Buy Now, Pay Later) services.
Lesson: Whether in business or investing, staying flexible and adapting to new trends is crucial for long-term financial success.
9. Women Should Take Charge of Their Finances
Upasana encourages women to take financial matters into their own hands rather than relying on others. She believes financial education is key to empowerment.
Lesson: Take control of your money. Learn about savings, investments, and financial planning to secure your future.
10. Think Big, Start Small, and Scale Fast
MobiKwik started as a small idea but grew into a billion-dollar business. Upasana believes in starting small but always keeping a big vision in mind.
Lesson: Whether starting a business or building wealth, begin with small steps, stay consistent, and aim for long-term success.